ABOUT ICON
Urban Icon Australia is a premier entertainment and event brand bringing the best of R&B, Hip-Hop, and urban culture to stages, clubs, and waterfronts across the nation. From intimate VIP experiences to large-scale boat parties and international DJ tours, we specialize in creating unforgettable moments that blend music, lifestyle, and community.
Elevating the Standard of Nightlife & Entertainment
Born from a passion for nightlife and culture, Urban Icon is more than just events—it’s a movement. We connect party lovers, artists, and venues through high-energy experiences that celebrate sound, style, and sophistication. Whether it’s selling out luxury cruises in Sydney Harbour, transforming club nights into headline spectacles, or curating international talent tours, we set the stage for memories that last long after the lights go down.
Founded by BERETTA, who has spent over 20 years as a DJ, promoter, and tour manager, Urban Icon Australia is built on long-lasting relationships with some of the world’s best DJs, international artists, and management teams. These connections give us a unique edge in delivering seamless artist tours, managing rising talent, and providing strategic event advisory for venues looking to elevate their entertainment.
What We Do:
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DJ & Artist Tours
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Talent Agency & Artist Management
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Venue Event Advisory & Programming
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Nightlife Experiences & Promotions
With a reputation for excellence in event production, marketing, and promotion, Urban Icon Australia partners with leading venues, global DJs, and lifestyle brands to deliver world-class entertainment. We pride ourselves on innovation, exclusivity, and authenticity, ensuring every Urban Icon event reflects our commitment to raising the bar in Australia’s nightlife and live entertainment scene.
Our Promise: To create iconic experiences where music meets culture, and every guest feels part of something bigger.
Our Services
ICON is Australia’s leading luxx Hip Hop & R&B events brand, bringing premium nightlife experiences through club residencies, sold-out boat parties, and international artist tours. More than just events, ICON is evolving into a talent booking agency and venue services powerhouse, connecting artists, venues, and audiences with unforgettable experiences.
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We design, plan, and promote seamless music events and tours that captivate audiences, elevate brands, and maximize artist exposure.
We connect exceptional DJs and performers with premium events, ensuring the perfect talent lineup to match your brand’s energy.
We nurture artists’ careers through strategic branding, performance growth, partnerships, and opportunities that enhance visibility and long-term industry relevance.
We create immersive music-driven marketing experiences that amplify brand presence, engage target audiences, and spark authentic cultural connections.
We transform venues into unforgettable cultural destinations through curated music events, creative direction, and expert entertainment strategy consulting.
Are you a venue or brand looking to collaborate?
